The Triple Stitch

An interactive wall to play with the iconic elements of the Italian fashion brand "Zegna"

Zegna's three multidimensional lines are the inspiration for a technologically-advanced interactive game with an old-fashioned flavour. Interactive games are displayed on a massive, deconstructed wall made of LEDs - gradually transforming from a more minimalist aesthetic to one dense with color. Guests are invited to play in real time with an interactive device.

Zegna Experiential Design